SEMA Show 2026 Dates and Times: Complete Las Vegas Event Guide

The SEMA Show returns to Las Vegas from Tuesday, November 3 through Friday, November 6, 2026, at the Las Vegas Convention Center. For builders, dealers, wheel manufacturers, performance shops and truck enthusiasts, SEMA is one of the automotive aftermarket’s biggest annual events. It combines new product launches, custom vehicle builds, education and networking in one venue.

If you are researching SEMA Show 2026 dates and times, the official schedule is published: exhibit halls are open 9:00 a.m.–5:00 p.m. Tuesday through Thursday and 9:00 a.m.–4:00 p.m. Friday. Check the official SEMA Show website before traveling for updates.

SEMA Show 2026 Key Information

SEMA’s official registration pages confirm the current 2026 hours, admission structure and registration pricing.

What Is the SEMA Show?

SEMA stands for Specialty Equipment Market Association. Its Las Vegas show is a business-to-business event centered on the automotive aftermarket, including vehicle customization, performance, restyling, wheels and tires, off-road products, racing technology and professional education.

Unlike a conventional consumer auto show, SEMA is primarily for people working in the automotive aftermarket. Qualified attendees must verify that their company is active in the industry and that they are an owner or employee. Tuesday through Thursday are trade-focused days.

For 2026, SEMA is opening Friday, November 6 to the public, giving enthusiasts outside the industry a chance to experience the show floor.

SEMA Show 2026 Dates and Times by Day

Tuesday, November 3: Opening Day

The halls open at 9:00 a.m. and close at 5:00 p.m. The official Kickoff Breakfast is earlier at the Westgate Ballrooms, with breakfast beginning at 7:00 a.m. and the program at 7:20 a.m. SEMA uses it to recognize industry award winners and announce New Product Award results.

Wednesday, November 4

Wednesday runs from 9:00 a.m. to 5:00 p.m. and offers a full day for buyers and builders to compare manufacturers and inspect vehicles.

Truck-focused visitors should prioritize the Trucks, SUVs & Off-Road section. SEMA lists this category across West Hall and North Hall, featuring suspension, accessories and overland systems.

Thursday, November 5

Thursday is open from 9:00 a.m.–5:00 p.m. SEMA’s professional education program continues through Thursday, covering aftermarket trends, executive leadership, sales and marketing, small-business technology, vehicle technology and regulatory topics.

SEMA Industry Honors follows Thursday evening at Fontainebleau Las Vegas, beginning with a 6:00 p.m. reception.

Friday, November 6: Public Day

Friday runs from 9:00 a.m.–4:00 p.m. and is the only day officially open to the general public. Public attendees must be at least 16.

A standard SEMA Show Friday ticket costs $130 for show-floor access. A $170 option includes SEMA Fest general admission, while a $210 package includes VIP concert access. SEMA says public Friday tickets must be purchased in advance; there are no day-of purchases.

How Much Does SEMA Show 2026 Cost?

As of August 2026, qualified automotive-industry attendees and spouses pay $75 through September 25. The rate increases to $100 from September 26 through November 6.

Certain special badge categories are priced at $399. Eligibility differs by badge type, so registrants should confirm their category directly with SEMA before purchasing.

What Should You See at SEMA 2026?

The New Products Showcase in Lower South Hall should be near the top of an attendee itinerary. SEMA says it will feature more than 2,000 products, and the official mobile app allows attendees to scan products and save company, product and booth information.

The FutureTech Studio in Central Hall focuses on EV technology, future propulsion, automation, smart manufacturing and next-generation materials. Battle of the Builders also returns, highlighting custom vehicles and influential builders.

SEMA is advertising more than 99 free professional education sessions, making the event useful for shop owners and industry professionals seeking business and technical knowledge.

Why SEMA Matters to KG1 Forged and Custom Truck Owners

SEMA is especially relevant to the custom-wheel and truck market. Lifted trucks, dually builds, SUVs, performance street trucks and off-road projects appear throughout the event, making wheel design, stance and fitment highly visible.

KG1 Forged manufactures true forged custom wheels from 6061-T6 aerospace-grade forged aluminum and verifies detailed fitment data for custom-built wheels. Visitors inspired by SEMA builds can explore the KG1 Forged Wheel Collection, including the KG1 Forged Dually Series with optional 8- or 10-lug configurations and the Sport Series for performance street trucks and SUVs.

A strong custom build is not just about appearance. Correct fitment, engineering and intended vehicle use should remain part of every wheel decision.

Frequently Asked Questions

What are the SEMA Show 2026 dates and times?

SEMA runs November 3–6, 2026. Hours are 9:00 a.m.–5:00 p.m. Tuesday through Thursday and 9:00 a.m.–4:00 p.m. Friday.

Where is SEMA 2026?

The show is at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nevada.

Can the public attend SEMA 2026?

Yes, but only Friday, November 6. Public attendees must be 16 or older and purchase a Friday ticket in advance.

Final Takeaway

For anyone planning around the SEMA Show 2026 dates and times, November 3–6 should be on the calendar now. Industry professionals receive four days of product discovery, builds, education and networking, while Friday gives the public a limited opportunity to enter. Review the floor plan and check SEMA’s official schedule before heading to Las Vegas.